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According to INSEE French SMEs are failing to capitalise on export opportunities. In 2006, exports accounted for less than 50% of the turnover of firms which employ fewer than 250 people; the figure for firms with less than 10 employees was a dismal 4%. * Indeed, a survey in 2011 identified several reasons for this miserable performance among SMEs; these include a lack of knowledge of foreign markets, a poor command of the English language, a lack of knowledge of customs and procedures. *Source: Insee - Suse 2006. |
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Haute Perche, managed by Véronique Papin, was among the hundreds of wine producers who exhibited at the London International Wine Fair, which took place June 19 to 22 at the ExCel Centre in east London was the area .Véronique Papin had taken over the reins of the family business in early October 2012 and had identified export as a key objective in the development and commercial growth of the business. As preparation for the domain’s 27th participation in the Loire Wines Trade Fair of 2013, she sought the help of PME International to translate her company’s marketing materials (information sheets, presentation brochures, price-lists, etc.) into English with the view to achieving greater market reach.
Global competition now means the internationalisation of a firm’s products and services - it requires going beyond national borders, not just for commercial growth but for a firm’s very survival itself.
We can help you leverage your competitive advantage by maximising your efforts in unlocking commercial doors in the English-speaking and Far East Asian markets by:
- facilitating foreign market entry and international partner selection
- enhancing on your staff’s command of the English language and capabilities in export management
- providing practical advice and assistance on how to enter and/or grow your business in the Chinese and far east Asian markets
- translating your website, commercial documents and marketing materials into English and Chinese
Do remember that you could have up to 50% of your expenses relating to us helping you identify export opportunities for your products reimbursed via Prim’Export. Additionally, as we are a registered training provider, you could claim up to 100% of your training expenses from your OPCA.
